Influencer Marketing: Find Out What You Need To Know!
For those of you who have been following along, you may or may not know that I started my journey as a blogger near the end of January this year. I've read countless articles, other bloggers posts, and dabbled in just about everything that's been affordable and accessible to me to help grow my audience. Let me tell you - growing an audience is not easy! There's so much more work that goes into blogging and social media than you would think and I've definitely struggled with growing my audience as quickly as I would like. Some articles say Pinterest is what you need to focus on to get more traffic to your blog, others say Facebook, some even say Instagram because people like images more than words these days. Some people say you should publish your blog website immediately so that people can start finding you based on your SEO, others say write 25 posts before publishing. There have been weeks where I'm almost nonexistent on Instagram because I'm focusing on my Pinterest and getting up to 480k viewers, and weeks where I do the opposite. My blog is automatically set to share my posts on my Twitter and business Facebook page, and sure I could probably do more with that too.
One thing I've consistently focused on is my blog itself. I try my hardest to get a minimum of one post published a week and luckily I have weeks where I can pump a few out. If you've looked through my website and my posts, you've probably seen that I focus a LOT on lifestyle blogging - reviewing different products I've tested, discussing experiences I've had, or maybe just posting about what’s on my mind and hoping others will relate.
It can be tough sometimes trying to figure out what to talk about for a blog post or for social media. Thankfully, I've found that reviewing and discussing products that many people may use or need often is one of the best ways to come up with post ideas. One company that I read about in another bloggers post one time is Intellifluence, a website that helps connect brands with influencers. Over the past 4 months or so I've had the pleasure of connecting with a handful of different brands and testing many different products through this website. So when I found out that the CEO of Intellifluence wrote a book on influencer marketing, I was all over it! Through Amazon Prime, it was in my mailbox within just a few days!
The first thing I loved about this book is how well broken down the chapters and section titles are to make all parts of the book easy to find and reference to if you need to go back and re-read something. I also love the initial breakdown it gives you of the different social media networks in Part 2, explaining in a nutshell which networks work best for which types of niches or posts and how to post correctly if you're trying to grow your audience. One concept I completely agree with is the advice of finding which social network works best for you and then using your other social networks as capillaries to funnel the traffic where you want it to go (page 87).
As I'm still fairly new to the blogging and social media influencer world, this book contains many analogies that make some of the marketing concepts much easier to understand. One in particular that I like is "attempting to pick out the perfect pair of shoes without first understanding what activity and what occasion the shoes are for" in regards to optimizing your influence by determining what your main focus will be (page 93). The analogies tend to give you that "ah-HA, now that makes sense" mindset.
Throughout this book, author Joe Sinkwitz, references many other books and articles that cover influencer marketing and social media marketing. This is great because while his book is everything he's read all put together as one big marketing idea, you have the opportunity to find these other books and articles and expand your research on influencer marketing if you'd like. Personally, I prefer reading one book that has all of the ideas and research put together already!
The one downside I experienced was purchasing this book in paperback form versus Kindle form because of the inability to decipher some of the graphs and charts. The font is a little too small and blurry but would most likely be much easier to see in Kindle form if you can zoom in on the pages. Aside from that, I have no other complaints and I highly recommend this book to anyone looking to learn more about influencer marketing on social media.
Interested in growing your social media audience and email list? Grab a copy of this book today by visiting the link below...
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